Challenge: A Content Experience With No ‘Dead Ends’
Definition 6 recently worked with Centric TV to update the design of their website. The redesign work included an extensive visual revamp as well as the responsive functionality of the site. Centric TV is a spin-off television channel of BET geared towards urban and African-American adults and available in 28 million homes in the US. From the outset, the goal was to evolve from a linear digital experience with limited video capabilities to a compelling, participatory experience with rich social media features and first-class media distribution. Simply put, Centric TV did not want just to mirror their television presence in the digital space.