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Editor: John Tierney Producer: Jen Fish Motion Designer: Tomoko Nakamura Audio: Mike Barrett Client: HBO
Editor: John Tierney Producer: Jen Fish Motion Designer: Tomoko Nakamura Audio: Mike Barrett Client: HBO
Editor: John Tierney Producer: Jen Fish Motion Designer: Tomoko Nakamura Audio: Mike Barrett Client: HBO

Join the Realm

Definition 6 jointly developed with HBO the strategy and concept for a Game of Thrones ‘Join the Realm’ sigil creator that allows fans to create their own ‘coat of arms’ like those featured in the show. The website allows fans to design their own ‘sigil’ like those from the show, and choose their own colors, designs, house words, and icons. HBO’s Game of Thrones has one of the most passionate, active, and engaged group of fans online and in social media, so we knew that creating a fun tool and sharing it through the Game of Thrones social channels would be an effective way of spreading the word of the tool and the show. We let the content of the site speak for itself and the fans felt compelled enough to share it.

Read More About the Sigil Experience

Game of Thrones Viewer’s Guide

To support the launch of Game of Thrones season four, HBO engaged Definition 6 to build a digital experience that, with HBO’s stunning imagery from the show would extend the experience from the television screen to second screen through a robust, fully-customized content management system. The Game of Thrones Viewer’s Guide is an interactive companion piece and fantastic example of a multimedia narrative; by featuring exclusive video content combined with HBO’s remarkable creative, digital storytelling through bios, maps, and recaps, it offers users a truly innovative way to better understand and engage with the show’s complex story.

Read How the Episodes Were Launched

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