Nickelodeon: A decade of work across the brand
Promoting content across all the Nickelodeon brands
For over a decade, our team has worked on show launches, image pieces, live events, and episodics running the full gamut of our capabilities and Nickelodeon’s family of channels and shows. From brand launch to a flagship store experience to the biggest event of the year — the Kids’ Choice Awards — we have delivered great work and helped Nickelodeon become the dominant channel in children’s programming.
Simulcast to millions of kids watching across four networks and online, the Kids’ Choice Awards are akin to the Super Bowl for Nickelodeon — and they’re a Super Bowl-sized project for our Video Entertainment team. Our promotional work includes on-air spots as well as off-channel spots (like YouTube, Instagram, Vine, etc).
Nickelodeon debuted its first-ever Kids’ Choice Sports in 2014 with Definition 6 doing the promotions and we’ve done them every year since. We’ve also added Nick’s HALO Awards to our roster.
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Nickelodeon’s first flagship store opens in Europe’s Times Square
Nickelodeon opened its first destination store in London’s Leicester Square, which is equivalent to New York’s Times Square and has more people passing through it daily than anywhere else in Europe. More than just an outlet for show-themed goods to buy, the store is meant to be a “brand experience” complemented by physical and digital activities in and around the store premises. Definition 6 created an immersive, interactive retail experience via the content shared across the store’s numerous video screens. Our work extends across 8 projections and 40 LCD monitors within the two-story store plus 24 monitors and over 100 ft of video image on the exterior of the store.